******Click HERE for the 2015 schedule******
The schedule below reflects events from 2013.
Every late summer, Hatch chiles arrive from New Mexico and local markets across the country host roasting events to celebrate their short season. These roasts draw crowds eager for the smoky, slightly sweet flavor that distinguishes Hatch chiles from other varieties. Many stores set up outdoor roasters, where employees char the pods over open flames, then steam and bag them for customers to take home. The process makes peeling simple and brings out the chile’s rich aroma.
Roasting schedules vary by year and by store. In 2013 a number of regional grocers organized weekend roasting events, often coinciding with promotional sales on chile purchases and related products. Shoppers could typically expect demonstrations, free samples, and tips on how to roast, peel, and freeze chiles at home. Some locations offered pre-roasted chiles in bulk, while others sold small bags ready for immediate use.
When attending a Hatch chile roast, plan for crowds and limited parking at peak hours. Bring jars or sealed containers if you plan to take home roasted chiles to freeze; some stores also sell vacuum-sealed packages for convenience. If you’re new to Hatch chiles, try a small amount first—heat levels range from mild to quite spicy depending on the specific pod and how it was grown.
Besides being delicious on their own, roasted Hatch chiles are versatile in the kitchen. Use them in stews, enchiladas, salsas, soups, and casseroles. They pair well with cheeses, beans, roasted corn, and grilled meats. For quick use, chop and sauté roasted chiles with onions and garlic, then add to eggs, tacos, or sandwiches. To preserve roasted chiles, remove the skins after steaming, seed and stem if desired, then freeze in portions labeled with the date.
Local roasting events are as much about community as they are about food. Families and neighbors gather to share recipes and techniques, and stores often support local promotions that highlight regional ingredients. If you enjoy the flavor of Hatch chiles, seek out annual roasting schedules at nearby markets each late summer to catch the season while it lasts.
For historic reference, the linked 2015 schedule may offer additional dates and stores beyond the 2013 listings. If you’re planning a visit, check with your local market before traveling to confirm current roasting dates and availability.